DENTAL BRANDING, WEBSITE, SEARCH & EVENT MARKETING
NEW PATIENT LEAD GENERATION
The Brief: Website, SEO, Content, Social
Blue Turtle Dental recently acquired the practice from another dental group and were looking to establish their unique value proposition and grow their practice by initiating a digital marketing campaign. To help them establish their brand and digital footprint, we created a fresh, modern, conversion-optimized website to function as the hub of all marketing campaigns.
Within 3 months of launching the SEO campaign, we got 45% of most profitable keywords high on Page 1 of Google search, resulting in half of all new patients coming from online search (15-20 new patients/month). We worked hard to build Blue Turtle Dental’s online reputation that resulted in 58% new 5-star reviews across social channels in a period of 3 months. We also helped the practice market events through email and social media marketing, bringing a wide reach and top of mind brand awareness.
Results? (In 3 Months of Campaign Kickoff)
Digital Footprint & Marketing Strategy
Launch of the new dental practice through a branded website optimized for conversions through trust building elements and landing pages designed for a friction-free experience.
Lead generation through conversion optimization strategies, on-page, and off-page SEO .
Email marketing to build top of mind awareness and repeat visits from existing patients.
Launch of the new dental practice marketing through an exceptional on-page and off-page search engine optimization campaign coupled with a conversion-optimized website with trust building elements and landing pages designed for a friction-free experience led to Page 1 search engine ranking position after 12 weeks of SEO activity also witnessed a 233% increase in targeted traffic.
Content marketing, including healthcare articles, guest blogs, PR articles, social media posts, and media publication as well as directory listing and review management to help build a solid reputation and brand reach for the dental practice.
Email and social media marketing drove interest and registrations for marketing events and resulted in lead generation.
Webtage has helped my dental practice in an amazing way. I must give credit to Snigdha S Mazumdar. If you ever need true website design and SEO she’s the woman! Snigdha is innovative, personable, practical and not to mention her professionalism and timeliness were more than what I expected from a web designer. She and I have spent quite a bit of time brainstorming on various aspects of my business and have helped me see things from an "out the box" perspective. From the bottom of my heart I am grateful to her and her team. I know our business relationship and friendship will last forever. Happy holidays Webtage team!!