DENTAL BRANDING, WEBSITE, SEARCH & EVENT MARKETING

NEW PATIENT LEAD GENERATION

Client: Blue Turtle Dental

Industry: Healthcare

Horizontal Capabilities:

General Preventive Dentistry
Restorative Dentistry
Cosmetic Dentistry
Orthodontic Care
Periodontal Care

The Brief: Website, SEO, Content, Social

Blue Turtle Dental recently acquired the practice from another dental group and were looking to establish their unique value proposition and grow their practice by initiating a digital marketing campaign. To help them establish their brand and digital footprint, we created a fresh, modern, conversion-optimized website to function as the hub of all marketing campaigns.

Within 3 months of launching the SEO campaign, we got 45% of most profitable keywords high on Page 1 of Google search, resulting in half of all new patients coming from online search (15-20 new patients/month). We worked hard to build Blue Turtle Dental’s online reputation that resulted in 58% new 5-star reviews across social channels in a period of 3 months. We also helped the practice market events through email and social media marketing, bringing a wide reach and top of mind brand awareness.

Results? (In 3 Months of Campaign Kickoff)

256%

Growth in qualified website traffic

200%

Growth in new patients from online sources

233%

Increase in Search Rankings

Project Details

Digital Footprint & Marketing Strategy

Launch of the new dental practice through a branded website optimized for conversions through trust building elements and landing pages designed for a friction-free experience.

Lead generation through conversion optimization strategies, on-page, and off-page SEO .

Email marketing to build top of mind awareness and repeat visits from existing patients.

The Process

Conversion Optimized Website & Digital Marketing

Step 1. Conversion Optimized Website

Launch of the new dental practice marketing through an exceptional on-page and off-page search engine optimization campaign coupled with a conversion-optimized website with trust building elements and landing pages designed for a friction-free experience led to Page 1 search engine ranking position after 12 weeks of SEO activity also witnessed a 233% increase in targeted traffic.

Step 2. Content Marketing & Reputation Management

Content marketing, including healthcare articles, guest blogs, PR articles, social media posts, and media publication as well as directory listing and review management to help build a solid reputation and brand reach for the dental practice.

reputation-success_btd

Step 3. Event & Repeat Visits Marketing

Email and social media marketing drove interest and registrations for marketing events and resulted in lead generation.

event-marketing_btd
  • Webtage has helped my dental practice in an amazing way. I must give credit to Snigdha S Mazumdar. If you ever need true website design and SEO she’s the woman! Snigdha is innovative, personable, practical and not to mention her professionalism and timeliness were more than what I expected from a web designer. She and I have spent quite a bit of time brainstorming on various aspects of my business and have helped me see things from an "out the box" perspective. From the bottom of my heart I am grateful to her and her team. I know our business relationship and friendship will last forever. Happy holidays Webtage team!!    

    Jenny Pan Blue Turtle Dental, Practice Head
Get Started

Whether you are an individual, a non-profit organization, or a business, Webtage can help you leverage your competitive advantage by uniquely positioning and marketing you online.

Not readable? Change text. captcha txt