FROM TRADITIONAL TO DIGITAL MARKETING

HIGHER PRICE POINT PROJECTS & ONLINE REFERRALS

Client: JW Construction & Design Services

Industry: Home & Corporate Construction

Horizontal Capabilities:

Home Construction
Plumbing
Business Construction

The Brief: Online Business Creates a New Era for a Traditional Construction Business

A successful 20 year-old home remodeling firm that had relied on traditional marketing and referrals for leads and sales, turned to Webtage to launch them online, build the brand, generate leads and conversions.

We listened to their needs of gaining online search visibility for high traction keywords, their desire of showcasing their work, and creating a high-end brand that would enable them to target a higher price point. As a result, the business went to 90% of all business originating from search.

We applied smart strategies, brilliant creativity, and put our hearts and souls into launching and growing JW.

Results?

90%

All Business From Online Sources

1200%

Increase in social reach & increased inquiries

50%

Increase in annual revenue

Project Details

Startup Launch & Marketing Strategy

Responsive & search optimized website to show and tell construction projects led to explosive growth in online inquiries and business

Best SEO practices and content marketing led to op search visbility for 100% of all targeted high traction keywords

Social media marketing led to engagement with homeowners and business and resulted in increased B2C and B2B inquiries

The Process

Simple UX + Complex Strategy

Step 1. Search Optimized Website

A sparkling new website to deliver the brand and showcase home remodeling projects was a perfect show and tell for the business. A blog site and an active search engine optimized blogging strategy were pivotal in improving search visibility, building the brand and lead conversions.

Step 2. Search Visibility

The guiding principles of SEO, user experience optimization, content marketing, and cross-channel marketing strategies, led to a phenomenal growth in online leads generation through top search position for 100% of all targeted keywords.

jw-home-page-services

Step 3. Social Media Marketing

An interactive experience with clients along with seamless integration across all online channels was the driving force behind the social strategy for JW and resulted in an explosive growth in B2C and B2B inquiries and revenue growth.

Digital Marketing Case Study
  • It’s truly amazing where this website site has gone and the clients it brings to JW Construction and Design. JW is highly grateful for all the hard work and dedication that Snigdha has put into and continues to put into our company. Your work has taken my company from 80% referral based to now 90% internet based. Without our outstanding website we would not be where we are today. Thank you!  

    Jay Willans Owner, JW Construction & Design Services
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Whether you are an individual, a non-profit organization, or a business, Webtage can help you leverage your competitive advantage by uniquely positioning and marketing you online.

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