WEBSITE REDESIGN TO PROPEL THE ORGANIZATION FORWARD 

TO SUCCESSFULLY CREATE AN AFFIRMATIVE BIAS FOR THE ORGANIZATION AND DRIVE BETTER ENGAGEMENT WITH THEIR KEY STAKEHOLDERS

Client: Thrive-WiSE

Industry: B2B/ Hi-Tech Non Profit

Horizontal Capabilities:

Leadership
Open Source Technologies
Product/Program/Project Management
Human Resources

The Brief:

Thrive-WiSE, formerly Code Chix (www.codechix.org), is a trailblazing 501(c)3 non-profit aimed at facilitating retention rate of women engineers and technologists in the industry through Education, Advocacy and Mentorship.  They aim to increase the number of women technologists in senior roles on the technical and product ladders in industry with the help of supportive leadership and allies.

They were looking to unveil a new website for their organization to create an affirmative bias for the organization and drive better engagement with their key stakeholders.

Results?

BRANDED WEBSITE

Secure Member Portal

Higher Conversions

Project Details

Website Design & Development

Strengthen the Brand Message & Drive Engagement

Design and develop a branded website for Thrive-WiSE with the right messaging & visuals to create an affirmative bias for the organization.

Provide more interactivity for members, including sign-ups for membership, and setting up of membership tiers to allow for gating of content, and discounts for events and programs.

Provide proof points and calls to action to draw in more sponsorships and donations.

Website content, animation, graphics

The Process

Form + Functionality

Step 1. Sharpen the Brand Through Clear Value Propositions, Story, and Proof points

The current website was anchored and updated with Thrive-WiSE’s value propositions, story, and proof points to speak to and drive engagements from the four key stakeholders: members, sponsors, donors, and competitors.

women-in-tech-factoid

Step 2. Set up Member Portal with Customized Subscriptions
  • We set up member subscriptions with secure login, payment gateways, content gating, coupon generation, and job boards.
  • Added Newsletter subscriptions and API Mailchimp integrations
  • Enabled donation via multiple channels.
membership

Step 3. Content to Seal Optimized’s Expertise in Areas of Interest

We updated the current site with fresh content to tell Thrive-Wise’s amazing story effectively with improved functionality for better stakeholder engagement and improved sponsorships.

corporate
  • After trying to work with other marketing partners, I contacted Snigdha and her Webtage team a few years ago and I have never looked back. They are professional, responsive, insightful -- I could go on. Webtage also engaged us in weekly meetings towards expanding our reach and developing materials to promote awareness about various health initiatives throughout the year. Through Webtage’s efforts, Los Gatos Doc has seen an increase in patient referrals, provided numerous tips for leading a healthier lifestyle, and developed the capacity to communicate high quality and credible information in the midst of a health crisis. Whether discussing in depth market strategy focused on how to grow my business over the next 5-10 years or helping to design a simple and educative infographic about a pandemic which has been reshared far beyond my own practice, Snigdha and Webtage deliver the highest quality work on time, every time. I will do my best to continue my partnership with Webtage -- my business depends on it!

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