NON PROFIT ORGANIZATION WEBSITE REDESIGN TO PROPEL THE BRAND FORWARD
TO SUCCESSFULLY CREATE AN AFFIRMATIVE BIAS FOR THE ORGANIZATION AND DRIVE BETTER ENGAGEMENT WITH THEIR KEY STAKEHOLDERS
Client: Thrive-WiSE
Industry: B2B/ Hi-Tech Non Profit
Horizontal Capabilities:
Leadership
Open Source Technologies
Product/Program/Project Management
Human Resources
The Brief:
Thrive-WiSE, formerly Code Chix (www.codechix.org), is a trailblazing 501(c)3 non-profit aimed at facilitating retention rate of women engineers and technologists in the industry through Education, Advocacy and Mentorship. They aim to increase the number of women technologists in senior roles on the technical and product ladders in industry with the help of supportive leadership and allies.
They were looking to unveil a new website for their organization to create an affirmative bias for the organization and drive better engagement with their key stakeholders.
Results?
BRANDED WEBSITE
Secure Member Portal
Higher Conversions
Project Details
Website Design & Development
Design and develop a branded website for Thrive-WiSE with the right messaging & visuals to create an affirmative bias for the organization.
Provide more interactivity for members, including sign-ups for membership, and setting up of membership tiers to allow for gating of content, and discounts for events and programs.
Provide proof points and calls to action to draw in more sponsorships and donations.
Website content, animation, graphics
The Process
The current website was anchored and updated with Thrive-WiSE’s value propositions, story, and proof points to speak to and drive engagements from the four key stakeholders: members, sponsors, donors, and competitors.
- We set up member subscriptions with secure login, payment gateways, content gating, coupon generation, and job boards.
- Added Newsletter subscriptions and API Mailchimp integrations
- Enabled donation via multiple channels.
We updated the current site with fresh content to tell Thrive-Wise’s amazing story effectively with improved functionality for better stakeholder engagement and improved sponsorships.