Content Creation

Amplify Brand Awareness, Build Thought leadership, Generate Leads

Webtage specializes in creating premium content for ambitious businesses including domain-specific blogs, websites/ landing pages, white papers, e-books, presentations, podcasts, videos and more.

We strongly believe in creating content around what your customers need or want to know and how your services or products will solve their problems. Skilled copywriters, graphic artists, social media strategists, and marketing strategists create a perfect package to effectively showcases your expertise in a delightful and engaging way and frame the conversation to open up new opportunities for you.

We recognize the importance of creating dynamic, fresh content for online visibility and offer many services to help make your content stand out from the chaff.

Premium Content That You Can Rely On Us For

Run a Digital Campaign the Right Way!

Blogs

Infographics

White Papers & E-books

Videos

Podcasts & Webinars

Social Ads & Posts

Newsletters

Presentations

Websites & Landing pages

Our Content Creation Process

Discovery Session

We define your brand objectives (i.e., establish thought leadership, increase prospect database, raise awareness about a particular solution, promote an event etc), identify buyer personas (what are their needs and motovations) and buyer journeys.

Craft & Market

Here is where we craft your content, lending to it the levers required to strike a chord with your audience, build your thought leadership, and compel them to engage with your brand.

Subject Matter Knowledge Extraction

We follow a knowledge extraction process where we interview Subject Matter Experts (SMEs), identify influencers, study hashtags and develop fluency in topics of interest, conversation nuances, industry jargon, gaps in conversation.

Gap Analysis & Content Strategy

Based on the discovery, knowledge extraction, and audits, we will create a core strategy that will be the grounding point that all stakeholders will agree upon. Then we will create hooks and themes, followed by a content plan mapped to objectives and buyer's journey.

Inventory & Audit

We perform a quantitative and qualitative assessment of content pieces & collaterals that you already own. How is it performing? Is it generating engagement or conversions? We conduct trend analysis of assets that are performing well & poorly.

  • Discovery Session

    We define your brand objectives (i.e., establish thought leadership, increase prospect database, raise awareness about a particular solution, promote an event etc), identify buyer personas (what are their needs and motovations) and buyer journeys.

  • Craft & Market

    Here is where we craft your content, lending to it the levers required to strike a chord with your audience, build your thought leadership, and compel them to engage with your brand.

  • Subject Matter Knowledge Extraction

    We follow a knowledge extraction process where we interview Subject Matter Experts (SMEs), identify influencers, study hashtags and develop fluency in topics of interest, conversation nuances, industry jargon, gaps in conversation.

  • Gap Analysis & Content Strategy

    Based on the discovery, knowledge extraction, and audits, we will create a core strategy that will be the grounding point that all stakeholders will agree upon. Then we will create hooks and themes, followed by a content plan mapped to objectives and buyer's journey.

  • Inventory & Audit

    We perform a quantitative and qualitative assessment of content pieces & collaterals that you already own. How is it performing? Is it generating engagement or conversions? We conduct trend analysis of assets that are performing well & poorly.

How we create content will depend a lot upon what you, the client, asks for, including activities that you’d like to perform inhouse, the challenges you are facing, your industry, and the commitment that you are looking from us. However, we practice a well-thought out, modular process that helps you get the maximum returns on your investment. There is always scope to omit certain areas if you already developed those in-house. Conversely, we may want to dive deeper in certain other areas, if that’s seen necessary by all stakeholders.

(Scroll clockwise through the info circle to see our process steps)

Insights from Our Blog

Content Creation the Right Way

Content Creation Domain Expertise

Industry Verticals & Horizontals We Have Served

Technology / B2B

Horizontals

  • Digital Transformation
  • Business Intelligence
  • Supply Chain Management
  • Customer Relationship Management
  • Enterprise Resource Planning
  • Emerging Technologies (AI/Deep Learning, AR/ VR, Blockchain, Additive Manufacturing, IIoT)

Professional Services

Horizontals

  • Healthcare (General Medicine, Urgent Care, Dentistry)
  • Security & Surveillance
  • Legal (Criminal Defense & Family)
  • Business Consulting
  • Financial Services (FinTech)

Education

Horizontals

  • Higher Education (University)
  • After School Education

B2C

Horizontals

  • Apps / Startups
  • Hospitality (travel, tours, food & retail)
  • E-tailers (e-commerce)
  • Home & Construction

Content Success Stories

Browse Our Library

Your Content Team

Work With a World Class Team To Get You Results
  • Content Strategist
    Content Strategist

    Content strategists follow a well defined process to enable knowledge transfer from the client to our internal team. She works with thought leaders – our clients – on a knowledge extraction process. She also researches industry influencers to understand and define topics of interest, conversation nuances, industry jargon, gaps in conversation, and defines topics of interest and an editorial calendar that will drive the content creation process.

  • Content Writers / Copywriters
    Content Writers / Copywriters

    Our extremely talented team of content writers and copywriters turn the content strategy into individual pieces of written content. This could be in the form of blogs, ad copies, white papers, SEO articles, collateral copy, and other forms of copy.  A talented content writer would be able to take knowledge from the thought leaders and project that within a framework and a style to frame the conversation and meaningfully strike a chord with the audience.

  • Graphic Designers
    Graphic Designers

    Our graphic designers with years of renowned agency experience are nonpareil and world class. and have creatively managed projects for clients such as Philip Morris, Hallmark, Disney and Coca-Cola. Our graphic designers use effective design to help clients succeed and use design as a lens to solve business problems, promote opportunities, and wow the viewer! 

  • Content Marketer
    Content Marketer

    Compelling content helps build thought leadership, increases traffic to website, and helps close sales. A content marketer is a powerful ally in your effort to gain visibility and grow your business. By identifying influencers, channels, and publications that can be used to develop brand awareness and drive traffic, a content marketer taps into extensive networks to promote your content.

  • Video Animators & Editors
    Video Animators & Editors

    The work of our video animators and editors on our team speaks for the talent that we bring on board for each of our clients. Specializing in character animation, motion graphics, and live footage videos, our video animators are award winning professionals whose work always elicits oohs and aahs from our clients.

Get Started

Whether you are an individual, a non-profit organization, or a business, Webtage can help you leverage your competitive advantage by uniquely positioning and marketing you online.

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