Content is the driving force of digital marketing. Every marketing campaign should hinge upon great content. Aptly, content is called the king of marketing. However, creating great content consistently that is valuable, delightful, useful and engaging is not an easy task.

If you’re like many businesses struggling to create great content on an ongoing basis, consider outsourcing your content needs. At Webtage, you can be assured of  an expert document that showcases your subject matter expertise.

Read our Blog Writing FAQ

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See Our Work

Healthcare Blogs

Horizontal: General, Cosmetic Dentistry

Technology/B2B Blogs

Horizontal: DX, BI, Supply Chain, ERP, Emerging Technologies

Healthcare Blogs

Horizontal: Primary Care, Urgent Care

B2C Blogs

Horizontal: Hospitality (Travel & Tours)

Other Content Portfolio

White Papers
Presentations
Infographics
Web & Landing Page Content
Newsletters
Video

How we create content will depend a lot upon what you, the client, asks for, including activities that you’d like to perform in-house, the challenges you are facing, your industry, and the commitment that you are looking from us. However, we practice a well-thought out, modular process that helps you get the maximum returns on your investment. There is always scope to omit certain areas if you already developed those in-house. Conversely, we may want to dive deeper in certain other areas, if that’s seen necessary by all stakeholders.

(Scroll clockwise through the info circle to see our process steps)

Discovery Session

We define your brand objectives (i.e., establish thought leadership, increase prospect database, raise awareness about a particular solution, promote an event etc), identify buyer personas (what are their needs and motovations) and buyer journeys.

Craft & Market

Here is where we craft your content, lending to it the levers required to strike a chord with your audience, build your thought leadership, and compel them to engage with your brand.

Subject Matter Knowledge Extraction

We follow a knowledge extraction process where we interview Subject Matter Experts (SMEs), identify influencers, study hashtags and develop fluency in topics of interest, conversation nuances, industry jargon, gaps in conversation.

Gap Analysis & Content Strategy

Based on the discovery, knowledge extraction, and audits, we will create a core strategy that will be the grounding point that all stakeholders will agree upon. Then we will create hooks and themes, followed by a content plan mapped to objectives and buyer's journey.

Inventory & Audit

We perform a quantitative and qualitative assessment of content pieces & collaterals that you already own. How is it performing? Is it generating engagement or conversions? We conduct trend analysis of assets that are performing well & poorly.

  • Discovery Session

    We define your brand objectives (i.e., establish thought leadership, increase prospect database, raise awareness about a particular solution, promote an event etc), identify buyer personas (what are their needs and motovations) and buyer journeys.

  • Craft & Market

    Here is where we craft your content, lending to it the levers required to strike a chord with your audience, build your thought leadership, and compel them to engage with your brand.

  • Subject Matter Knowledge Extraction

    We follow a knowledge extraction process where we interview Subject Matter Experts (SMEs), identify influencers, study hashtags and develop fluency in topics of interest, conversation nuances, industry jargon, gaps in conversation.

  • Gap Analysis & Content Strategy

    Based on the discovery, knowledge extraction, and audits, we will create a core strategy that will be the grounding point that all stakeholders will agree upon. Then we will create hooks and themes, followed by a content plan mapped to objectives and buyer's journey.

  • Inventory & Audit

    We perform a quantitative and qualitative assessment of content pieces & collaterals that you already own. How is it performing? Is it generating engagement or conversions? We conduct trend analysis of assets that are performing well & poorly.

Blog Writing FAQ

Q: Can we give you blog topics or will you research and suggest blog topics for us?

A: We’ve worked both ways, but we generally tend to prefer the latter if you don’t have a well mapped out blog writing / content strategy. Having a content strategy allows us to bring a strategic approach to blog writing where we create a quarterly/yearly editorial calendar and then we match blog topics to your target audience needs, stages of your buyer’s journey, and trending topics.

 

Q: How do you develop expertise in our vertical and line of business?

A: If we don’t have a content writer who is already familiar with your industry, we follow a knowledge extraction process where we interview Subject Matter Experts (SMEs) in your organization, identify influencers, study hashtags and develop fluency in topics of interest, conversation nuances, industry jargon, gaps in conversation.

Industries we routinely create content for include technology, education, healthcare, professional services, travel & leisure, and home services. See a list of verticals and horizontals we’ve served in the past.

 

Q: How do you ensure you ‘get’ our brand tone & voice?

A: Our content writers are well-versed with brand content creation and we have brilliant copywriters in our content team who are trained and experienced in guiding the tone, voice, and style of content. Your content team will include content strategist, content writers and copywriters, designers, and content marketers. In other words, you benefit from a world-class team to get results.

 

Q: Will we get to provide feedback on the blogs you write?

A: Absolutely. We will first first provide a draft preview and based on your feedback we will make edits and produce the blog for your approval.

 

Q: Do you also provide content marketing services?

A: Yes. Please check our marketing solutions to learn more about our approach and portfolio.

 

Get Started

Whether you are an individual, a non-profit organization, or a business, Webtage can help you leverage your competitive advantage by uniquely positioning and marketing you online.

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