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DATA + DESIGN TO TELL STORIES

INFOGRAPHICS

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VISUALLY COMMUNICATE COMPLEX IDEAS

ANIMATED GRAPHICS

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STORY

DEVELOP YOUR

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OFFER STANDOUT TAKEAWAYS

MOTION GRAPHICS

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IDEAS

BREAK COMPLEX

Infographics work. They help breakdown complex ideas and offer compelling takeaways. As such, they are a valuable tool in the marketer’s toolkit. It also doesn’t hurt that infographics garner one of the highest rate of engagement of any content type. It’s no co-incidence therefore that ‘infographics’ and ‘viral’ often go hand-in-hand in a sentence.

Infographics work because we are visual creatures. We absorb so much more, even at a glance, if information is presented to us visually.

Infographics can be static, animated, or may be motion graphics, but all great infographic share a common creation process: synthesis of the global idea – organization of data points – design – copy.

Infographics We Create

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    Static Graphics

    Static infographics combine the best of data, design, and organization to convey the big picture with the relevant micro details to offer compelling and engaging viewpoints
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    Animated Infographics

    Usually built for websites and interactive presentations, animated infographics draw in the user to participate with the infographic.
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    Motion Graphics

    Designed for videos, motion graphics offer stunning takeaways and visually break down complex ideas in bite-size and digestible chunks.

Tell Your Story

Develop . Design . Animate

Other Content Portfolio

White Papers
Presentations
Blogs
Web & Landing Page Content
Newsletters
Video

How we create content will depend a lot upon what you, the client, asks for, including activities that you’d like to perform in-house, the challenges you are facing, your industry, and the commitment that you are looking from us. However, we practice a well-thought out, modular process that helps you get the maximum returns on your investment. There is always scope to omit certain areas if you already developed those in-house. Conversely, we may want to dive deeper in certain other areas, if that’s seen necessary by all stakeholders.

(Scroll clockwise through the info circle to see our process steps)

Discovery Session

We define your brand objectives (i.e., establish thought leadership, increase prospect database, raise awareness about a particular solution, promote an event etc), identify buyer personas (what are their needs and motovations) and buyer journeys.

Craft & Market

Here is where we craft your content, lending to it the levers required to strike a chord with your audience, build your thought leadership, and compel them to engage with your brand.

Subject Matter Knowledge Extraction

We follow a knowledge extraction process where we interview Subject Matter Experts (SMEs), identify influencers, study hashtags and develop fluency in topics of interest, conversation nuances, industry jargon, gaps in conversation.

Gap Analysis & Content Strategy

Based on the discovery, knowledge extraction, and audits, we will create a core strategy that will be the grounding point that all stakeholders will agree upon. Then we will create hooks and themes, followed by a content plan mapped to objectives and buyer's journey.

Inventory & Audit

We perform a quantitative and qualitative assessment of content pieces & collaterals that you already own. How is it performing? Is it generating engagement or conversions? We conduct trend analysis of assets that are performing well & poorly.

  • Discovery Session

    We define your brand objectives (i.e., establish thought leadership, increase prospect database, raise awareness about a particular solution, promote an event etc), identify buyer personas (what are their needs and motovations) and buyer journeys.

  • Craft & Market

    Here is where we craft your content, lending to it the levers required to strike a chord with your audience, build your thought leadership, and compel them to engage with your brand.

  • Subject Matter Knowledge Extraction

    We follow a knowledge extraction process where we interview Subject Matter Experts (SMEs), identify influencers, study hashtags and develop fluency in topics of interest, conversation nuances, industry jargon, gaps in conversation.

  • Gap Analysis & Content Strategy

    Based on the discovery, knowledge extraction, and audits, we will create a core strategy that will be the grounding point that all stakeholders will agree upon. Then we will create hooks and themes, followed by a content plan mapped to objectives and buyer's journey.

  • Inventory & Audit

    We perform a quantitative and qualitative assessment of content pieces & collaterals that you already own. How is it performing? Is it generating engagement or conversions? We conduct trend analysis of assets that are performing well & poorly.

Get Started

Whether you are an individual, a non-profit organization, or a business, Webtage can help you leverage your competitive advantage by uniquely positioning and marketing you online.

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