Infographics work. They help breakdown complex ideas and offer compelling takeaways. As such, they are a valuable tool in the marketer’s toolkit. It also doesn’t hurt that infographics garner one of the highest rate of engagement of any content type. It’s no co-incidence therefore that ‘infographics’ and ‘viral’ often go hand-in-hand in a sentence.
Infographics work because we are visual creatures. We absorb so much more, even at a glance, if information is presented to us visually.
Infographics can be static, animated, or may be motion graphics, but all great infographic share a common creation process: synthesis of the global idea – organization of data points – design – copy.
Infographics We Create
Tell Your Story
Other Content Portfolio
How we create content will depend a lot upon what you, the client, asks for, including activities that you’d like to perform in-house, the challenges you are facing, your industry, and the commitment that you are looking from us. However, we practice a well-thought out, modular process that helps you get the maximum returns on your investment. There is always scope to omit certain areas if you already developed those in-house. Conversely, we may want to dive deeper in certain other areas, if that’s seen necessary by all stakeholders.
(Scroll clockwise through the info circle to see our process steps)