About Project
Optimized Solutions is an IT solution provider in the digital transformation space. Services and solutions span multiple levels of expertise including cloud, big data consulting & integrations, BI, SAP systems and more. They were relying on outbound sales straegy & tools that didn’t work well together and wanted an effective demand gen strategy that relied on an all-in-one platform to centralize lead intelligence and reduce their reliance on expensive outbound methods. They were particularly interested in generating leads for their practice areas, starting with lead generation for their flagship digital transformation product, aimed at business technology buyers and the C-level suite in the U.S.-based manufacturing sector.
Client: Optimized Solutions
Tasks: Webtage undertook an omnichannel inbound marketing campaign to assist with lead generation for Optimized Solutions. Built on Hubspot marketing automation platform, that provided an all-in-one platform allowing it to centralize its lead gen activities. From company repositioning, website redesign with smart interactive design, optimized navigation and dynamic copy, thought leadership content pieces, pre-sales collateral, Webtage is spearheading a demand generation campaign at Optimized Solutions.
Capabilities:
Marketing Automation
HubSpot Marketing Platform
SEO
Social Media Marketing
Social Ad Campaigns
B2b Content Creation
Email Drip Campaign
Marketing Strategy
Adobe Illustrator
Adobe Photoshop
