Engineering Marketing Services Naperville | Manufacturing Web Design Company

ABOUT

Brand, Website and Content Marketing for Mature Brand Projection

Merkur Innovation is an engineering consulting firm based in Quebec, Canada. They were looking to grow their US presence by targeting the large base of manufacturing firms in the US Midwest, especially around Chicagoland by building the Merkur Innovation brand as a local brand with local capabilities.

In order to accomplish the objectives Webtage recommended and upheld primary standards throughout the following process:

Nuanced Brand Positioning

We carved out a local niche by developing include a visual brand identity and brand positioning, while staying consistent with the master brand.

Website & UX Design for Lead Generation

Website & UX Design was strategically developed to project a mature brand and generate marketing qualified leads.

Thought Leadership Content for Brand Marketing

We then developed top-notch, well researched cutting-edge manufacturing solutions blogs, PR articles and social media content for brand marketing.

Simple UX + Complex Strategy

“Fast-Tracked” Brand Positioning, Messaging and Visuals to carve out a local niche by developing include a visual brand identity and brand positioning, while staying consistent with the master brand. Next was website design, UX Design & web development. We wrapped it up with content creation, PR & social Media Marketing.

Brand – We provided a fresh look, voice and tone that aligned with the overall brand strategy developed in Phase I.
Content – We delivered engaging and relevant industry-specific content to amplify the brand story and build expertise, authority and trustworthiness.
Functionality – the top needs of the user were addressed with smart interactive design, optimized navigation and dynamic copy.

PHASE I

Brand Positioning

“Fast-Tracked” Brand Positioning, Messaging and Visuals to carve out a local niche by developing include a visual brand identity and brand positioning, while staying consistent with the master brand.

Conduct executive learning sessions
Develop visual brand identity that was cohesive with the master brand
Create powerful brand positioning to drive clarity & positive affinity for the brand.

PHASE II

Website Design + Development

Based on our understanding and deliverables from Phase I, we designed a web user experience (UX) strategy, a visual storyboard, and 2 variations of User Interface (UI) mockups, followed by website development based on the UI reviewed and chosen by the client.

Low fidelity UX Wireframes Created.
High fidelity website mockups designed.
Web mockups hard coded to stay true to the design.

PHASE III

Blogs, PR & Social Media

Webtage established a professional brand on owned social channels to create an affirmative bias for prospective employees and clients. We then positioned Merkur Innovation as a thought leader by creating top-notch, well researched cutting-edge manufacturing solutions content.