First impressions and lasting impressions are crucial in the online world where consumers are flooded with more information that they can take in. Your brand is your organization’s first impression. However,  how do you plan for an effective and authentic brand? Brand identity development, if not well thought through, can be fraught with misunderstandings, conflicts, and cost & time overruns.

The problem occurs because brand development is personal to people in your organization and that can mean different things to different people. Advance preparation can help both clients and vendors develop a common understanding of brand design objectives & constraints. It will also lower your risk for running into a time and cost overrun.

This questionnaire will help all parties involved understand your vision for the brand and plan the overall effort required for a confusion- and conflict-free delivery.

Whether you are planning an extensive overhaul of your brand or small updates , take the time to answer the questions in the checklist and start off your brand design/redesign project on the right foot.