Gain unparalleled insights into your campaigns, ensuring compliance and clarity every step of the way. Never be left in the dark again – know precisely the ROI your digital efforts are generating.
MARKETING ANALYTICS & COMPLIANCE
Marketing Analytics for Compliance & Enhanced Tracking
ABOUT
Elevate your marketing game to new heights with precision and confidence.
Our suite of advanced analytics services empowers you to make informed decisions and stay ahead of the competition. From web analytics and marketing attribution to compliance monitoring and ecommerce tracking to stunning marketing dashboard creation, we have the expertise to transform your data into a strategic advantage.
Don’t settle for surface-level reporting. Leverage the full power of your data to predict trends, optimize campaigns, and maximize ROI. Partner with our analytics specialists and unlock the true value hiding within your information assets.
- Web & Marketing Analytics – Our website analytics services offer a deep dive into your online presence, empowering you to make data-driven decisions that maximize engagement, conversions, and revenue. As a Certified Google Partner with extensive experience in Google Analytics 4, Google Tag Manager (client & server-side), Amplitude, Google Search Console, Meta Business Analytics & LinkedIn Analytics we leverage advanced tracking and reporting tools, to help you uncover valuable insights about your user behavior, content performance, and conversion optimization opportunities.
- Marketing Compliance – If you use Google Analytics 4, Search Console, Google Ads, Meta Business Ads, LinkedIn Campaign Manager, DoubleClick or other marketing platforms you may be at risk of GDPR, CCPA & HIPAA violations unless you make changes to your analytics and marketing platforms to make them compliant. Talk to us to see how we help keep your web analytics & marketing platforms compliant.
- Business Intelligence Dashboards – Unlock the power of data visualization to drive informed business decisions. Whether you’re using Tableau, Excel, R, or Google Analytics 4, creating stunning dashboards is the key to transforming raw data into actionable insights.
Dashboards give you the ability to quickly identify trends, spot anomalies, and uncover hidden opportunities within your marketing data. By presenting complex information in a visually compelling way, you can communicate your findings clearly and persuasively to stakeholders.
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Don’t settle for guesswork or partial visibility – invest in our website analytics services and unlock the full potential of your online assets. With our expertise, you’ll gain a crystal-clear understanding of your audience, optimize your digital strategy, and watch your business soar to new heights.
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Marketing Compliance Solutions
From establishing “first-party” data collection, for GDPR & CCPA compliance to securing protected health information (PHI) and personally-identifiable information (PII), our solutions ensure your web & marketing platforms remain compliant.
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Data Visualization
From web traffic and campaign analytics to sales funnels and customer segmentation, a versatile dashboard empowers you to track KPIs, spot trends, and make data-driven recommendations with confidence. Elevate your marketing efforts and take your business to new heights with the power of strategic data visualization.
Web & Marketing Analytics
Services in Chicagoland
Gone are the days of guesswork and assumptions. Our comprehensive analytics solutions give you the insights you need to understand what’s working, what’s not, and how to optimize for maximum impact. From tracking key metrics like user engagement and content performance to uncovering conversion trends and optimizing user experience, we provide the tools and expertise to transform your online presence into a powerful growth engine.
Elevate your digital strategy and stay ahead of the competition with our cutting-edge web & analytics services. Complex problems we have solved:
- iframe-based conversion tracking through tag manager (tracking of third-party domain within the parent domain)
- Google Tag Manager (client side & server side) variables, triggers and tag set up and management for ongoing tracking and reporting.
- e-Commerce tracking through data layer variable setup in Google Tag Manager & ecommerce attribution reports in GA4 4.
- Server-side Google Tag Manager & Google Cloud Platform (GCP) for securing protected health information (PHI) for HIPAA compliance.
- Google Analytics 4 audit & performance improvement through analysis of setup and utilization, customer acquisition (including campaign-specific results), visitor engagement & user flows, goal conversion setup and multichannel funnel conversion behavior.
- Marketing Scorecard dashboard creation in Tableau utilizing R programming.
Don’t settle for surface-level data or generic reporting. Invest in a partner who can deliver the actionable insights you need to stay ahead of the curve and outshine your competitors. Unlock the full potential of your website with our world-class website analytics services.
BUSINESS SERVICES
Ignite Your Sales Growth Today!
Ready to take your business to next level? Contact us now to explore tailored solutions that drive success.
Contact usCase Studies
Real Solutions,
Tangible Results.
Dive into our case studies – real world solutions, tangible results, and success stories waiting to be unveiled.
Q&A
Frequently-Asked Questions
Smart Campaigns – We base our campaigns upon powerful research, smart strategies, creativity, and digital resources to provide business answers to your marketing questions, streamline setups to help meet your compliance needs and even help create data visualizations to make it easy to digest information.
Data-led – We love dwelling on data and turning it into opportunities for you by uncovering insights and opportunities.
Transparent Methods and Processes – Gain full access to project strategy, operations, budget, and monthly reports + dedicated project manager who reports and answer any questions that you may have.
Industry-certified Team – We are a Google Partner & SEMrush Partner agency that puts us ahead of the learning curve. We are Google Ads Measurement certified as well as Server Side Google Tag Manager certified.
A Learning organization – We are a research-driven learning organization that makes us highly adaptive to new technologies, digital trends, and algorithm shifts. We stay ahead of trends so you don’t have to.
Premium Work – Our work is premium because we care. We listen. We want to help. At our core, we want you to feel heard and to feel confident in our ability to assess business problems and find solutions that you’re happy with.
Obsessive Attention to Details – Our clients come to us for our obsessive attention to detail, strong creative and analytical minds, and desire to see a job well done.
Our analytics services division offers our clients best-in-class advanced analytics services to empower you to make informed decisions and stay ahead of the competition. From web analytics and marketing attribution to compliance monitoring and ecommerce tracking, we have the expertise to transform your data into a strategic advantage.
Experience & Capabilities – Look at their industry-specific experience and their certifications to see if they can handle web analytics, tracking, visualization and reporting.
Check to see how they keep up with technological shifts, both on the marketing and web technologies front.
Review their work – Is the work being created world-class, out of the box, and succeeds in moving the business needle? Look at the portfolio and ask for case studies relevant to your industry.
Testimonials – Read the testimonials to see what their clients say about them. Review the testimonials on public review sites, such as Google, Yelp, Facebook & LinkedIn.
How lean is the operation and how passionate are they about their work?
If you are seeking
top-notch web design
& marketing services,
Webtage can deliver.
What sets Webtage apart is their dedication to understand the unique needs and goals of their clients. They take the time to listen and collaborate, ensuring that their web design and marketing efforts align with Merkur Innovation's objectives.
Katerina Marinov, Director of HR
Merkur Innovation
Katerina Marinov
Director of HR
Snigdha and Webtage
deliver the highest
quality work on time,
every time.
After trying to work with other marketing partners, I contacted Snigdha and her Webtage team a few years ago and I have never looked back. They are professional, responsive, insightful -- I could go on.
Arun Villivalam, MD
Los Gatos Doc
Dr. Arun Villivalam
CEO & MD
Webtage has helped
my dental practice in
an amazing way.
I must give credit to Snigdha S Mazumdar. If you ever need true website design and SEO she’s the woman! Snigdha is innovative, personable, practical and not to mention her professionalism and timeliness were more than what I expected from a web designer.
Jenny Pan, Practice Owner
Blue Turtle Dental
Jenny Pan
Practice Owner & Manager
I can confidently
attest to their unwavering
commitment to excellence.
Their strategic approach has consistently improved my website's visibility, resulting in a substantial increase in organic traffic. Webtage's transparent communication and dedication to delivering results have remained consistent throughout our partnership.
Sam Reddy, CEO
Optimized Solutions
Sam Reddy
CEO
Would recommend to
anyone trying to grow
their business!
Webtage's work has helped tremendously since the pandemic. Our business model has had to make a dramatic shift and Webtage helped us quickly develop an online presence.
Alex Yen, DDS
Cambridge Dental Studio
Alex Yen
Owner & DDS
I would highly recommend
Snigdha to anyone that needs a
professional brand strategy.
We worked on projects that were large-scale efforts and required outstanding brand strategy and a solid understanding of digital marketing for their respective industry. Snigdha's experience and close attention to every detail led the campaigns flawlessly from development through completion, and made my job as a designer easier than usual.
Aber Saleh, Creative Lead
DeVry
Aber Saleh
Creative Lead
It’s truly amazing where
this website has gone
and the clients it brings
to JW Construction & Design.
JW is highly grateful for all the hard work and dedication that Snigdha has put into and continues to put into our company. Your work has taken my company from 80% referral based to now 90% internet based. Without our outstanding website we would not be where we are today. Thank you!
Jay Willans, CEO
JW Construction & Design Services
Jay Willans
CEO
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Our Perspectives
Server Side Tag Management & HIPAA Compliance
A new directive by the Office of Civil Rights (OC) puts direct onus on a covered entity under HIPAA to take measures to protect PHI from getting shared with third-party analytics and marketing platforms by way of on-line tracking codes commonly added to healthcare websites.
How to Make GA4 Web Analytics HIPAA Compliant
In today’s digital landscape, privacy and data protection are of utmost importance. Covered entities under HIPAA (Health Insurance Portability and Accountability Act) need to ensure that they are taking the necessary steps to protect electronic protected health information (ePHI) while still gaining valuable insights from analytics.
Is Your Healthcare Marketing HIPAA Compliant – What to Know in 2024?
As medical practice owners, you understand the significance of protecting patient data and maintaining legal compliance while providing top-notch care. In this digital era, where information flows seamlessly across platforms, ensuring HIPAA compliance is paramount.