A Quick Guide To Get You Started With A New Brand Identity
First impressions and lasting impressions are crucial in the online world where consumers are flooded with more information that they [...]
Server Side Tag Management & HIPAA Compliance

A new directive by the Office of Civil Rights (OC) puts direct onus on a covered entity under HIPAA to take measures to protect PHI from getting shared with third-party analytics and marketing platforms by way of on-line tracking codes commonly added to healthcare websites.

How to Make GA4 Web Analytics HIPAA Compliant

In today’s digital landscape, privacy and data protection are of utmost importance. Covered entities under HIPAA (Health Insurance Portability and Accountability Act) need to ensure that they are taking the necessary steps to protect electronic protected health information (ePHI) while still gaining valuable insights from analytics. 

Is Your Healthcare Marketing HIPAA Compliant – What to Know in 2024?

As medical practice owners, you understand the significance of protecting patient data and maintaining legal compliance while providing top-notch care. In this digital era, where information flows seamlessly across platforms, ensuring HIPAA compliance is paramount. 

Generative AI-Led Search in 2024: How Healthcare Organizations Should Refine Their Strategies for Improved Search Visibility
We are a lead generation company with specialized expertise in organic search and paid search for healthcare and B2B verticals. [...]
Why You Should Consider a Virtual Outsourced Agency for Your Marketing Needs?
Forrester Data indicates that B2B organizations "have really expanded their in-house agency, their centers of excellence, but that trend has [...]
Local SEO Vs National SEO
In a competitive digital world, businesses now need to focus on their online presence more than ever before. A digital [...]
How to Increase Traffic to Your Website in 2023 Using A Results-Driven SEO Strategy
Are you looking for an SEO strategy that will help boost your rankings and visibility in 2023? If so, then [...]
Does Content Gating Still Work for B2B Lead Generation in 2023?
In the ever-evolving world of B2B lead generation, marketers are always looking for the best strategies to capture qualified leads. [...]
Why Top Quality Content is Essential for Healthcare Practice Marketing
Healthcare marketing is one of our favorite niches at Webtage. We get to tell beautiful stories of miracles and the [...]
How Branding Can Make Your B2B Company Not Just Stay Alive But Also Thrive
There is plenty of brand preaching in the marketing world. Every company is looking to build its brand, be “top [...]
Top 5 Reasons Your B2B Company Should Consider LinkedIn Marketing
LinkedIn has come a long way from being just a portal for job seekers. LinkedIn started as a job search [...]
How B2B Social Media Marketing Can Take Your Business To The Next Level
Social Media Marketing (SMM) is typically seen as beneficial for B2C companies. But this couldn’t be far from the truth.  [...]
Top 5 Questions to Ask Your SEO Agency
Deciding to hire an SEO agency is easy. The tricky part is to skim the chaff and find the best [...]
Why is building a brand image so important?
Why is building a brand image so important? It's because this is how your customers/clients will remember you. And if [...]
Are you a Healthcare Provider That’s Offering Telehealth Services? This is What You Need to do Right Now!
In response to the COVID-19 pandemic and shelter-in place orders in many areas of the country, many healthcare providers, including [...]
Why Google My Business Optimization Should Be #1 on Your Local Marketing Agenda AND Foolproof Optimization Tips
Why is local marketing big business? According to Moz, there are “approximately seven billion unique local searches per month on [...]
Five Things Marketing Teams Should be Doing During the COVID-19 Shutdown
The Covid-19 pandemic seems surreal and straight out of a science fiction scenario. However, as a wise person said, “It [...]