App Branding, Investor & Go To Marketing
ABOUT
B2B & B2C SaaS App Conception to Launch
A start-up in the B2B SaaS space, Ŏnnit approached Webtage with a business concept that was just an idea in its infancy. We took the business idea from conception to fruition and helped build Ŏnnitt from the ground up.
Webtage defined the business proposition, positioned the business in the competitive landscape, established the brand, designed the price strategy, conducted market research, and developed subscriber and investor marketing strategy that resulted in widespread interest from the investor community and initial seed funding.
Business Launch Strategy
We conducted SWOT research for Ŏnnitt, Inc, including competitive landscape analysis, value proposition strategy, revenue generation plan & preparation of investor marketing materials.
Strong Brand Identity & Investor Assets
We created a brand identity to convey the simplicity, seamlessness, and personalization that the product offered its B2B & B2C customers. We also prepared investor marketing materials, including sign up landing page, business pitch brochure with inserts & presentations, as well as out-of-the-box ‘leave behinds.’
Mobile App UX & UI Design
We crafted mobile design and development strategies, created style guide to guide user interface design, developed user profiles and case scenarios and mapped those to create App screens with branded & conversion optimized UX & UI.
B2B SaaS Startup Launch & Marketing Strategy
Webtage conducted market and industry research, including competitive landscape analysis, untapped opportunities, value proposition strategy, and revenue generation plan. We then created a Bbrand identity, including name, tag, logo, other visual brand elements, brand positioning, messaging and more. Next was preparation of investor marketing materials, including presentations and ‘leave behinds.’ Finally, we created app screens with branded and conversion optimized UX & UI for handover to the development team.
PHASE I
Usability Studies + Business Model Strategy
Armed with solid ground research, we developed a business plan, brand strategy, pricing/revenue strategy, investor strategy and marketing spend strategy. Big picture research of technological and business environment, competitive landscape, and market potential uniquely positioned the business in the market. Deliverables included:
- Launch Strategy, Market Research
- Usability Studies, Business Model Creation
- Investor Marketing
PHASE II
Creatives & Brand Optimization
PHASE III
Custom App Design with UX & UI to Support Business Strategy
We also provided consulting advice on mobile design and development strategies, created style guide to guide user interface design, developed user profiles and case scenarios and mapped those to mobile app screens with UX & UI.
- Requirement Analysis (Registration, integrations & more)
- UX & UI Design
- Creative (Adobe Illustrator, Photoshop)
HORIZONTAL CAPABILITIES
Supply Chain Logistics
Manufacturing Intelligence
Enterprise Resource Planning
Cybersecurity
Cloud Services
Digital Transformation
