Brand Design & Dental Marketing for Patient Generation in Palo Alto, CA
ABOUT
Dental Branding, Website Design, Search Marketing
Cambridge Dental Studio, a dental new practice established by Dr. Alex Yen, D.D.S., a trusted dentist practicing general dentistry in several locations in the Palo Alto area, was looking establish itself as the primary dental practice of Dr. Yen, project his personal brand, and launch a digital marketing campaign to continue relationships with their existing patients and bring in new patients to the practice. To help them establish their brand and digital footprint, we created a fresh, modern, dental brand, developed an SEO- and conversion-optimized website to function as the hub of all marketing campaigns.
Within 1 month of launching the SEO campaign, we got 20% of most profitable keywords high on Page 1 of Google search, resulting in a growth of 400% growth in new patients within two months. We also established and initiated social marketing channel marketing, expanding brand reach.
890% Increase in Web Traffic
By carefully researching & targeting high-value transactional keywords, we were able to get the website on Page within 1 month of the SEO campaign launch. This drove an 890% increase in web traffic within a couple of months.
400% Increase in Patients
A combination of content, SEO & social media led to an almost instant inflow of new patients.
6000% Increase in Social Reach
We launched a social media followers growth initiative that resulted in a rapid growth of brand reach.
Dental Brand & Digital Marketing
We launched the new dental practice through a brand identity development exercise followed by a branded website optimized for conversions through trust building elements and landing pages designed for a friction-free experience. Lead generation campaigns, search engine optimization, content marketing, and social media marketing led to rapid patient generation. We also undertook public relations and reputation management to build a solid PR for the lead dentist that helped draw in conversions.
PHASE I
Brand Identity & Conversion-Optimized Website Development
Brand logo & visual design, brand positioning, and messaging carved out a strong brand for the rapidly-growing company. We created a fresh, modern, dental brand, developed an SEO- and conversion-optimized website to function as the hub of all marketing campaigns for Cambridge Dental Studio.
PHASE II
Search Engine Optimization (SEO) & Reputation Marketing
Within 1 month of launching the SEO campaign, we got 20% of most profitable keywords high on Page 1 of Google search, resulting in a growth of 400% growth in new patients within two months of campaign launch.
PHASE III
Content Marketing, PR & Reputation Management
HORIZONTAL CAPABILITIES
General Preventive Dentistry
Laser Dentistry
Cosmetic & Restorative Dentistry
Orthodontic Care
Oral Surgery
