We started with a brand & website refresh foundational piece for improved brand impression and website conversions. This was followed by building brand awareness and lead generation campaigns for Sphaera that resulted in us generating marketing and sales qualified leads (MQLs & SQLs) for Sphaera.net that has far outperformed initial projections. We have also been successfully supporting their sales team close deals with sales collateral generation. An inbound, outbound and marketing automation approach has allowed to us to strategically target audiences and convert leads.

• Brand – We provided a fresh look, voice and tone that aligned with the overall brand strategy developed in Phase I.
• Content – We delivered engaging and relevant industry-specific content to amplify the brand story and build expertise, authority and trustworthiness.
• Functionality – the top needs of the user were addressed with smart interactive design, optimized navigation and dynamic copy.