![Webtage Client Logo](https://www.webtage.com/wp-content/uploads/2024/05/Sphaera-WhiteLogo_Vertical@2x.png)
Lead Generation for a B2B Tech Company
ABOUT
Rebranding, Website Redesign, Inbound, Outbound & Automation For Sales Pipeline Generation
Webtage, in partnership with GOsustainably, helped Sphaera, an AWS-certified IT infrastructure solution provider, refresh its brand, devlop a website, and generate sales- and marketing-qualified leads to fuel its sales pipeline.
We approached the requirement by launching brand & performance marketing campaigns. An inbound, outbound and marketing automation approach allowed to us to strategically target audiences and convert leads. A strong inbound marketing was led by a strategic content creation process that fueled marketing qualified lead generation. This was parallelly supported by a well-designed Google Ads & LinkedIn Campaign manager advertisement to draw in sales qualified leads.
3,000% Increase in Website Traffic
We drove qualified traffic by running a highly effective paid ads, SEO, social media marketing & PR campaigns.
20 MQLs + SQLs / quarter
A combination of inbound & outbound campaigns generated marketing- and sales-qualified leads.
$500K Value of Leads / Quarter
By focusing on high-value solution areas combined by targeting bottom funnel clients, we drove an impressive value of leads generated.
![Sphaera_Home](https://www.webtage.com/wp-content/uploads/2024/05/Sphaera_Home.png)
![Sphaera Colored Logo_Vertical@2x](https://www.webtage.com/wp-content/uploads/2024/05/Sphaera-Colored-Logo_Vertical@2x-300x300.png)
Website Hub + Smart Inbound & Outbound Marketing w/ Automation
We started with a brand & website refresh foundational piece for improved brand impression and website conversions. This was followed by building brand awareness and lead generation campaigns for Sphaera that resulted in us generating marketing and sales qualified leads (MQLs & SQLs) for Sphaera.net that has far outperformed initial projections. We have also been successfully supporting their sales team close deals with sales collateral generation. An inbound, outbound and marketing automation approach has allowed to us to strategically target audiences and convert leads.
- Brand – We provided a fresh look, voice and tone that aligned with the overall brand strategy developed in Phase I.
- Content – We delivered engaging and relevant industry-specific content to amplify the brand story and build expertise, authority and trustworthiness.
- Functionality – the top needs of the user were addressed with smart interactive design, optimized navigation and dynamic copy.
PHASE I
Brand Positioning & Web Redesign
“Fast-Tracked” Brand Positioning, Messaging and Visuals to carve out a strong brand for the rapidly-growing company. We activated the brand through a website refresh, social media channels & foundational content pieces, such as white papers, blogs & videos for improved brand impression and website conversions.
PHASE II
Sales Pipeline Generation
This was followed by building brand awareness and lead generation campaigns for Sphaera that resulted in us generating marketing and sales qualified leads (MQLs & SQLs) for Sphaera.net that has far outperformed initial projections.
PHASE III
Sales Collateral for Top Line Growth
Empowered sales team by sales collateral, including case studies, trade show videos, pop-ups, backdrops, brochures w/inserts use cases and more.
HORIZONTAL CAPABILITIES
Telecom Infrastructure Design & Engineering
Data Centers Build, Maintenance & Decommission
Damage Restoration Services
Cloud Migration Services