Open Source Hi-Tech Conference Marketing in Bay Area, CA
ABOUT
To Drive Conference Registrations, Sponsorships & Brand Awareness
Thrive-WiSE, formerly Code Chix (www.codechix.org), is a trailblazing 501(c)3 non-profit aimed at facilitating retention rate of women engineers and technologists in the industry through Education, Advocacy and Mentorship. They aim to increase the number of women technologists in senior roles on the technical and product ladders in industry with the help of supportive leadership and allies.
They were looking to drive registrations for their annual Micro Conference over the years.
400+ Registrations
Through a combination of email campaigns, paid ads, and social media marketing we were able to drive 400+ registrations to the tech conference.
350K Organic & Paid Reach
Through targeted Google Ads and social media marketing, we reached a much wider audience than had been achieved in the organization’s past.
3000 Email Engagements
Cohesive and consistent email campaigns drove a high email engagement with the target audience, that further led to high registrations.
Organizational Programs Promotion & Conference Marketing
In order to bring more registrations, we set up a strong brand & web foundation to grow organizational visibility and bring greater visibility to their trailblazing programs. Next we ran several campaigns to drive website traffic and registrations through paid ads, social media marketing and email drip campaigns. Finally, we provide marketing & content support to attract sponsorships.
PHASE I
Brand Visibility + Conversions
We designed Micro Conference logo, visuals and set up a conference micro site to drive interest and conversions. The site attracted over 50,000 visits and high engagement.
PHASE II
Enhance Brand Reach & Increased Registrations
- We ran an email campaign to drive Micro Conference registrations from the existing Thrive-WiSE subscriber base with a 13.5% engagement rate with a total of 3000 email engagements.
- Social media content marketing drove traffic to the website and the Micro Conference landing page worked for increased conversions (conference registrations). We reached 30,000 people and achieved a 3.5% organic engagement rate.
- Finally, our paid ad campaigns (Google Search and Linked in Ads) drove 1,150 website visits and resulted in a 8.16% conversion.
PHASE III
Provide marketing & content support to attract sponsorships
HORIZONTAL CAPABILITIES
Leadership
Open Source Technologies
Artificial Intelligence
Cybersecurity
Product Management
Human Resources
Leadership
Diversity, Equity & Inclusion
