Patient Generation for Dental Practice in Bay Area, CA
ABOUT
Dental Branding, Website, Search & Event Marketing for Patient Generation
Blue Turtle Dental acquired their flagship practice in Palo Alto, CA from another dental group and were looking to establish their unique value proposition and grow their practice by initiating a digital marketing campaign. To help them establish their brand and digital footprint, we created a fresh, modern, conversion-optimized website to function as the hub of all marketing campaigns.
Within 4 months of launching the SEO campaign, we got 80% of most profitable keywords high on Page 1 of Google search, resulting in half of all new patients coming from online search (15-25 new patients/month). We worked hard to build Blue Turtle Dental’s online reputation that resulted in 58% new 5-star reviews across social channels in a period of 3 months. We also helped the practice market events through email and social media marketing, bringing a wide reach and top of mind brand awareness. We later helped Blue Turtle branch out into a multi-location practice and continued patient generation for their additional locations.
1500% Increase in New Patients
Through search engine optimization (SEO) and reputation building, we drove qualified new patients.
5000% increase in web traffic
We managed to grow qualified website traffic multifold through online marketing campaigns.
80% of Keywords on High Page 1
Through a tried & tested SEO strategy, we ranked 80% of targeted high conversion intent keywords high on Google Page 1 within 4-6 months of SEO campaign launch.
Digital Footprint & Marketing Strategy
We launch the new dental practice through a branded website optimized for conversions incorporated with trust building elements and landing pages designed for a friction-free experience. Lead generation was achieved through search engine optimization, content marketing, and social media marketing. Email marketing to build top of mind awareness and repeat visits from existing patients.
PHASE I
Brand, Web & Search Marketing
Launch of the new dental practice marketing through an exceptional on-page and off-page search engine optimization campaign coupled with a conversion-optimized website with trust building elements and landing pages designed for a friction-free experience led to Page 1 search engine ranking position after 12 weeks of SEO activity also witnessed a 233% increase in targeted traffic.
PHASE II
Content Marketing & Reputation Management
Content marketing, including healthcare articles, guest blogs, PR articles, social media posts, and media publication as well as directory listing and review management to help build a solid reputation and brand reach for the dental practice.
PHASE III
Event & Repeat Visits Marketing
HORIZONTAL CAPABILITIES
General Preventive Dentistry
Restorative Dentistry
Cosmetic Dentistry
Orthodontic Care
Periodontal Care