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B2B TECHNOLOGY | INBOUND MARKETING | AUTOMATION | CONTENT

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ABOUT

Inbound Marketing For B2B Lead Generation

Optimized Solutions was interested in generating leads for its practice areas, starting with their flagship digital transformation product, aimed at business technology buyers and the C-level suite in the U.S.-based manufacturing sector.

We realized right away that they lacked the visibility and the thought leadership that could put them at par with competition and worked on collateral creation and ongoing content marketing.

We launched an inbound marketing campaign for them and integrated the HubSpot marketing automation platform to drive leads from top of the funnel into marketing qualified leads.

End result? Significant brand exposure, content engagement, and lead generation.

1000% increase in Qualified Web Traffic

We ran paid advertisements, social media marketing & SEO to drive qualified traffic to the website.

6K Brand Reach

A combination of social media, video, SEO & email marketing resulted in over 6,000 brand reach each month.

$250k Value of Leads Generated

Through our laser-focused email, social, SEO & ad campaigns, we generated leads valued at $250K/quarter.

Thought Leadership Powered by Cornerstone Content

Optimized Solutions approached Webtage to build thought leadership and generate leads for  its enterprise software solutions in the digital transformation space.

PHASE I 

Marquee Content Creation

We created multiple cornerstone content and sales collateral that would position Optimized Solution as a premium brand, including award-winning videos, white papers, and brochures with inserts.

PHASE II 

Hubspot Setup & Asset Creation

We set up buyer personas, funnel workflows, lead scoring rules & marketing assets, including landing pages, forms, gated content and workflow assets. We then integrated HubSpot with the WordPress website to establish a strong foundation for an automated inbound marketing campaign.

PHASE III 

Content Marketing, SEO, Social Media & Email Drip Campaigns

A content-led inbound marketing strategy led to strong engagement & lead generation. End result?

    • 6.51% Email Engagement
    • 6.67% Paid Social Conversion
    • 2.5K Social Views
    • 3.5K Videos Views
    • $250 Value of leads generated/quarter
CLIENT

Optimized Solutions

INDUSTRY

B2B: IT Services

HORIZONTAL CAPABILITIES

Supply Chain Logistics
Manufacturing Intelligence
Enterprise Resource Planning
Cybersecurity
Cloud Services
Digital Transformation