DENTAL BRANDING, WEBSITE, SEARCH MARKETING

NEW PATIENT LEAD GENERATION

Client: Cambridge Dental Studio

Industry: Healthcare

Horizontal Capabilities:

General Preventive Dentistry
Laser Dentistry
Cosmetic & Restorative Dentistry
Orthodontic Care
Oral Surgery

The Brief: Branding, Website, SEO, PR

Cambridge Dental Studio is a new practice established by Dr. Alex Yen, D.D.S., a trusted dentist who has found a home practicing general dentistry in Palo Alto. Dr. Yen who practices at multiple dental locations in the area was looking to establish Cambridge Dental Studio as his primary dental practice, build personal brand, and launch a digital marketing campaign to continue relationships with his existing patients and bring in new patients to his practice. To help them establish their brand and digital footprint, we created a fresh, modern, dental brand, developed an SEO- and conversion-optimized website to function as the hub of all marketing campaigns.

Within 1 month of launching the SEO campaign, we got 20% of most profitable keywords high on Page 1 of Google search, resulting in a growth of 400% growth in new patients within the first month. We also established and initiated social marketing channel marketing, expanding brand reach.

Results?

890% Increase in Web Traffic

400% Increase in Patients

6000% Increase in Social Reach

Project Details

Digital Footprint & Marketing Strategy

Launch of the new dental practice through a branded website optimized for conversions through trust building elements and landing pages designed for a friction-free experience.

Lead generation through conversion optimization strategies, on-page, and off-page SEO .

Public relations and reputation management.

The Process

Conversion Optimized Website & Digital Marketing

Step 1. Brand Identity & Conversion-Optimized Website Development

We created a fresh, modern, dental brand, developed an SEO- and conversion-optimized website to function as the hub of all marketing campaigns for Cambridge Dental Studio.

Step 2. Search Marketing

Content marketing, including healthcare articles, guest blogs, PR articles, social media posts, and media publication as well as directory listing and review management to help build a solid reputation and brand reach for the dental practice.

search-rankings_cds

Step 3. Event & Repeat Visits Marketing

Content marketing, including healthcare articles, guest blogs, PR articles, social media posts, and media publication as well as directory listing and review management to help build a solid reputation and brand reach for the dental practice.

reputation-success_cds
  • Webtage has helped my dental practice in an amazing way. I must give credit to Snigdha S Mazumdar. If you ever need true website design and SEO she’s the woman! Snigdha is innovative, personable, practical and not to mention her professionalism and timeliness were more than what I expected from a web designer. She and I have spent quite a bit of time brainstorming on various aspects of my business and have helped me see things from an "out the box" perspective. From the bottom of my heart I am grateful to her and her team. I know our business relationship and friendship will last forever. Happy holidays Webtage team!!    

    Jenny Pan Blue Turtle Dental, Practice Head
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