OPEN SOURCE CONFERENCE MARKETING 

TO SUCCESSFULLY GROW VISIBILITY OF A TRAILBLAZING NON PROFIT & DRIVE CONFERENCE REGISTRATIONS

Client: Thrive-Wise

Industry: B2B/ Hi-Tech Non Profit

Horizontal Capabilities:

Open Source Technologies
Product Management
Human Resources

The Brief:

Thrive-WiSE, formerly Code Chix (www.codechix.org), is a trailblazing 501(c)3 non-profit aimed at facilitating retention rate of women engineers and technologists in the industry through Education, Advocacy and Mentorship.  They aim to increase the number of women technologists in senior roles on the technical and product ladders in industry with the help of supportive leadership and allies.

They were looking to grow the visibility of their organization, bring in more sponsorships and greater visibility to their programs, and in the short-run drive registrations for their ‘virtual’ DevPulseCon in October, 2020.

Results?

400+ Registrations

350K Organic & Paid Reach

3000 Email Engagements

Project Details

Greater Brand Visibility

Promote Organizational Programs & Conference Marketing

Grow organizational visibility and bring greater visibility to their trailblazing programs

Drive registrations for the open-source annual conference, DevPulseCon, which was setup in a virtual environment due to the COVID-19 pandemic.

Provide marketing support to attract sponsorships.

Website content, animation, graphics

The Process

Brand Visibility + Conversions

Step 1. Sharpen the Brand Through Message House & Updated Visual Identity

Anchored Thrive-WiSE’s value proposition visually and through the right messaging. We focused on highlighting the emotional benefits along with functional benefits that Thrive-WiSE provides its primary and secondary audience groups and created cornerstone content

sponsor-deck

Step 2. Custom Web Design & UX to Support Business Strategy
  • We ran an email campaign to drive DevPulseCon registrations from the existing Thrive-WiSE subscriber base with a 13.5% engagement rate with a total of 3000 email engagements.
  • Social media content marketing drove traffic to the website and the DevPulseCon landing page worked for increased conversions (conference registrations). We reached 30,000 people and achieved a 3.5% organic engagement rate.
  • Finally, our paid ad campaigns (Google Search and Linked in Ads) drove 1,150 website visits and resulted in a 8.16% conversion.
rupa-dachere_technical-showcase_artboard-01_artboard-01

Step 3. Content to Seal Optimized’s Expertise in Areas of Interest

We produced marquee content collaterals, to attract sponsorships from the top tech companies. The organization generated sponsorships from 5 Fortune 100 brands.

sponsor-deck7
  • After trying to work with other marketing partners, I contacted Snigdha and her Webtage team a few years ago and I have never looked back. They are professional, responsive, insightful -- I could go on. Webtage also engaged us in weekly meetings towards expanding our reach and developing materials to promote awareness about various health initiatives throughout the year. Through Webtage’s efforts, Los Gatos Doc has seen an increase in patient referrals, provided numerous tips for leading a healthier lifestyle, and developed the capacity to communicate high quality and credible information in the midst of a health crisis. Whether discussing in depth market strategy focused on how to grow my business over the next 5-10 years or helping to design a simple and educative infographic about a pandemic which has been reshared far beyond my own practice, Snigdha and Webtage deliver the highest quality work on time, every time. I will do my best to continue my partnership with Webtage -- my business depends on it!

    Arun Villivalam, MD CEO, Los Gatos Doc, Inc.
Get Started

Whether you are an individual, a non-profit organization, or a business, Webtage can help you leverage your competitive advantage by uniquely positioning and marketing you online.

Not readable? Change text. captcha txt