Reliable, exciting, different, affordable, caring, problem solver, innovative, aggressive, winner, creative, rebel – what is the one thing about your business that you would continually want to convey to your consumers? In the online world, where people are inundated with information, impressions are made in a split second. Are you sure you are creating the desired impression in the minds of your consumers?
Effective branding is a sum of visual identity, verbal messaging, and customer service, which come together to create a deep impression.
Visual Identity
Visual elements are the ‘silent ambassadors’ of your brand. Logo, color schemes, imagery, standards, and typeface all subconsciously conjure an image of your brand. Effective visual branding requires a macro perspective, superior strategy, utilization of best resources, and smart tactical steps.
Verbal Messaging
What’s your story? How are you different? Why should consumers care about you? You also have to decide how you want to position your business, products, and services, as well as how your business fits into the existing market space. Your message, once established, needs to be consistently carried across multiple marketing channels.