MEDICAL PRACTICE SOCIAL MEDIA MARKETING
Social Media Marketing for Healthcare
Publishing posts on social media does not equate to social media marketing.
As a seasoned social media marketing agency, we bring years of experience in managing successful campaigns across LinkedIn, Facebook, Instagram, TikTok, and YouTube. Our deep understanding of the healthcare domain allows us to create tailored strategies that maximize your brand’s thought leadership, affirative bias, and brand consideration on social channels, while maintaining HIPAA compliance.
Social channels are great to build relationships not just with your community and reach prospects but is an amazing platform to develop your brand voice, share useful information with your patients, and address their concerns.
Social media marketing for healthcare organizations allows us to:
- Develop great content for you that is not only useful but share worthy for your existing patients
- Invite patients to special events thereby driving repeat visits
- Invite patients to share experiences on social media thereby building an affirmative bias toward your practice
- Build influencer & partner relationships to drive greater brand reach.
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Server Side Tag Management & HIPAA Compliance
A new directive by the Office of Civil Rights (OC) puts direct onus on a covered entity under HIPAA to take measures to protect PHI from getting shared with third-party analytics and marketing platforms by way of on-line tracking codes commonly added to healthcare websites.
How to Make GA4 Web Analytics HIPAA Compliant
In today’s digital landscape, privacy and data protection are of utmost importance. Covered entities under HIPAA (Health Insurance Portability and Accountability Act) need to ensure that they are taking the necessary steps to protect electronic protected health information (ePHI) while still gaining valuable insights from analytics.
Is Your Healthcare Marketing HIPAA Compliant – What to Know in 2024?
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40 Questions to Ask Before You Start Healthcare Digital Marketing
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