Let’s face it. Word of mouth has gone digital. And it has tremendous potential to move your business needle. Your customers are creating content, in the form of testimonials, reviews, conversations, social media posts etc. that impact your reputation and influence your prospective & repeat customers buying behavior.

In today’s world, consumers are socially connected to each other in horizontal webs of communities and consumers rely on social communities to get their information on brands, including yours. So, whether you like it or not, power has shifted from the producers to the connected consumers. In order to thrive, your brand must be backed by a community-driven consensus.

Remember the approach is to grow user-generated content and push up positive content higher and higher in search engine results and bury the negative content.

Build Your Reputation: Reviews, PR, Content, Social

Reputation management means more than generating and managing reviews (although that’s an important part of the puzzle).

So how should you go about building a transparent & authentic brand while driving action & advocacy that goes beyond managing your reviews on Yelp and other public review sites? Remember the approach is to slowly push up positive content higher and higher in search engine results and bury the negative content. We offer several services to build a solid reputation for you:

• We create original healthcare content, such as thought articles, white papers, videos, Q&A, and other long form content pieces and publish it on your website to display your thought leadership
• We create powerful social media marketing for healthcare – Social media marketing, when done well, can not only increase your brand reach, it also allows you to build your reputation through local community marketing.
• We manage your Google Business Profile (GBP) page for reputation management. GBP plays a critical role in reputation management of local businesses such as healthcare practices. We also update and manage other business profiles, such as Healthgrades, Vitals, SolvHealth, Doximity, WebMD and others on your behalf.
• We respond to your business reviews on your behalf. Our talented content team liaisons with your practice management team and crafts HIPPA-compliant responses to acknowledge positive and negative reviews and keep your reputation untarnished.
• We pitch the media on your behalf and uncover publication opportunities in media publications, thereby helping you build great PR.

Solicit, Filter & Display Best Reviews – See it in Action

Automate text and email followups to patients based on pre-defined triggers to improve your chances of review generation. Fully integrated with your practice management/EHR software, this custom application allows you to:

• Set automated trigger rules or manually send outreach messages at the click of a button.
• Send quick, branded, automated & pre-formatted HIPPA compliant outreach to patients.
• Enable multiple touchpoints via SMS, email, in-office kiosk apps.
• Lead patients to a testimonial link on your website with decision tree for filtering best reviews to be posted on Google My Business, Yelp, and Facebook