Snigdha is the CEO and Founder of Webtage, a digital design, marketing & analytics firm and a Google Partner firm that works at the cutting edge of digital technologies to deliver growth & compliance solutions through marketing campaigns, web technologies and marketing analytics. With over 12 years of experience in the digital marketing industry, and several awards, accolades & recognitions from industry organizations, peers and clients, she has a proven track record of driving top line growth and compliance for SMEs in Healthcare, B2B, e-commerce and non-profit sectors.

Her core competencies include demand generation, brand differentiation, web technologies, compliance and ROI analytics. She has led and managed end-to-end outsourced digital marketing operations, communications, and lead generation campaigns for clients resulting in qualified leads, increased website traffic, social engagements, conversions, and compliance.

She has also spearheaded brand relaunch projects that required deep strategic product positioning and strong creativity.

As a HubSpot Marketing Certified professional, a Google Ads Measurement Certified Professional and an SEMrush Certified Professional and a believer in hype-free and performance-driven digital strategies, her endeavor is to help your brand achieve its goals and exceed your expectations.

Most recently, she has:

• Led outsourced marketing campaigns for several SMEs in the $2 million – $20 million range, where I have led brand identity, website refresh for brand positioning and lead generation, and marketing campaigns for brand awareness & lead generation.
• Owned and executed brand design, brand reach, patient generation, lead intelligence campaigns for multiple healthcare clients, ranging in size from $2 million – $10 million.
• Owned and executed a lead generation campaign and inbound marketing campaign for a 10-million tech infrastructure firm to achieve 15 SQLs and MQLs/month, with a $500K revenue generation capacity/quarter.
• Achieved high page 1 visibility for over 90% of high-traction keywords for multiple healthcare clients within 3-6 months of SEO campaigns.
• Achieved a 15% – 25% conversion rate for paid ads and a 70% reduction in Cost per Conversion
• Led and managed paid, organic and & influencer marketing campaigns on social media to advance brand affinity and generate revenue for multiple B2B, Healthcare, Ecommerce & Nonprofit clients.
• Led and successfully completed healthcare web & MarTech HIPAA compliance for multiple healthcare clients that required expertise in server-side tag management, cloud setup, data warehousing capabilities, including Big Query & Looker Studio
• Conducted extensive marketing audits and offered course correction strategic & tactical recommendations to generate millions of dollars for multiple clients across industries.
• Led and managed national & global teams of marketing strategists, SEO experts, lead generation & lead intelligence providers, social media marketing specialists, web & graphic designers, web technologists, and content creators to deliver high ROI to clients

Snigdha has an MA in economics from the Delhi School of Economics, and a PhD in Public Policy Analysis (Regional Economics) from the University of Illinois. She presently lives in Chicago with her husband and two children.