Inbound Marketing for Optimized Solutions

<a href="https://www.optimizedsol.com">Optimized Solutions</a><span style="color: #333333;"> is an IT solution provider in the digital transformation space. Services and solutions span multiple levels of expertise including cloud, big data consulting & integrations, BI, SAP systems and more. They were relying on outbound sales strategy & tools that didn’t work well together and wanted an effective demand gen strategy that relied on an all-in-one platform to centralize lead intelligence and reduce their reliance on expensive outbound methods. </span>They were particularly interested in generating leads for their practice areas, starting with lead generation for their flagship digital transformation product, aimed at business technology buyers and the C-level suite in the U.S.-based manufacturing sector.</p> <p> </p> <p><strong>Tasks:</strong> Webtage undertook an omni-channel inbound marketing campaign to assist with lead generation for Optimized Solutions. Built on Hubspot marketing automation platform, that provided an all-in-one platform allowing it to centralize its lead gen activities, we provided company repositioning, website redesign with smart interactive design, optimized navigation and dynamic copy, thought leadership content pieces, pre-sales collateral, and on-going demand generation campaign for Optimized Solutions.</p> <p><strong>Result?</strong></p> <ul> <li>475% increase in blog views;</li> <li>978% increase in website visits</li> <li>150% increase in conversions</li> <li>100% increase in social engagements</li> <li>Position 1-3 keywords within 3 months of campaign kickoff.</li> </ul> <p>
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