Client Brand Scorecard for a Brand Consultancy in Denver, CO

The brand consultancy had developed brand scorecards for their clients in a visual form. The score card’s purpose was to bring a lot of data from surveys and other transaction reports under one roof in a visual form. Fresh data needed to be update into the scorecard. They required a team with experience in R and Tableau to update the scorecard with this new data.

Webtage decoded & deconstructed the current R and Tableau set up and familiarized ourselves with variables and scorecard. We next contextualized the data share. We coded in R and plugged in the new data to ensure proper weighting/computation. We finally conducted quality control and delivered an updated visual scorecard to the client.