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Online University Analytics

An online private university approached us to analyze their Google Analytics to assess user flows and drop-offs in goal conversion. We audited Google Analytics set up for the website and found many red flags and areas for improvement. Among indicators we analyzed, marketing campaign-specific user behavior flows & dropoffs, conversion funnel exit rates, goals conversion rates and more. We outlined actionable insights, including integration of personalized web experience units to improve user experience and conversions.</p> <p> </p> <p><strong>Tasks:</strong><br /> Our Certified Google Analytics profesisonals analyzed the platform on 5 different parameters: 1. setup and utilization 2. customer acquisition (including campaign-specific results) 3. visitor engagement & user flows 4. goal conversion and 5. multichannel funnel conversion behavior. We then presented actioable steps that the client could take to address the identified red flags.
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